BEFORE THE BRIEF
Know the brands that need you, before they've briefed anyone.
Every brand that's about to go to market for a new experiential agency is already showing the signs. New marketing leadership. Rights signed and sitting unactivated. An agency roster with an obvious hole in it.
But most agencies know nothing about it and miss out on a huge opportunity to add clients and build pipeline.
What we deliver: signals and insight
Each month, 10 brands in a new target sector, scored and ranked on how close they are to needing experiential support.
For each one: news, brand insights, what's changed, when it changed, who owns it now, and the best angle to open with. One profile per brand.
Every claim checked, dated and sourced, so you can review everything yourself.
Plus live alerts as they happen. A new CMO. A signed partnership. A funding round. A relevant hire.
All the outputs that the tool produces are built bespoke to your agencies disciplines, expertise, relationships and current client list to make the outputs as useful and relevant to you as possible.
Unlike other tools this is build specifically for the experiential marketing industry.
Who's behind it.
I'm Pete Harris. 17 years in experiential, culture, sponsorship and partnership agencies in London, in client services and growth roles.
New business is one of the hardest jobs in an agency. You're expected to be a strategist, a researcher, a salesperson and a relationship-builder at the same time, usually against a target somebody else set.
I built this because good agencies shouldn't be missing out on briefs because they don't know they exist.
HOW IT WORKS // WHAT IT DOES
Monitor. Interpret. Alert.
One system that does all three.
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Signal Monitoring
BSI watches continuously across the huge range of intent signals that matter most to your business and industry.
Enough key signals combined indicates a brand is about to need experiential support.
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Output Intelligence
Reading what those signals actually mean takes more than reading headlines.
BSI is trained with judgement built on years inside brand experience agencies to spot and interpret the signals that show a brand is close to needing agency support.
We turn raw signals into something immediately actionable: informed outreach, with a real reason to open the conversation, and a far better shot at landing the first meeting.
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Fast Alerts
Tier 1 signals - key business news, a new CMO, a funding round, a new sponsorship deal - sent straight to your inbox as it happens.
Who it's built for.
Experiential, sponsorship and brand experience agencies. It works best if you've got someone whose job is new business, and a sector you're trying to enter.
want to see what this looks like for your sector targets?
Leave your details and I'll come back with how it works, what a pilot involves, and an example on a brand you're actually chasing.
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